The Employee Who Never Sleeps: Why Your Small Business Needs a 24/7 Sales Force
My father was an electrical engineer. He wasn't just good: he was a pioneer. He was one of the first people in the surge protection industry, building systems that protected homes and businesses from electrical damage before most people even knew they needed it. His products were solid. His reputation? Stellar. But there was one […]
The Small Business Video Trap: Why High-Quality Doesn’t Mean High-Budget
Let's talk about the lie you've been sold. You've seen the videos. The ones with the soft lighting, the perfect color grade, the crane shots that make a simple product launch look like a Christopher Nolan film. And you think, "Man, I need that for my business." Then you see the quote: $50,000. Maybe $100,000 […]